Why Your Business Is Failing at AI (And How to Fix It) | Arfat Sheikh | Ep 25

Arfat Sheikh

CEO & Founder

Sep 04, 2026

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About the Guest

Arfat Sheikh

CEO & Founder

Arfat Sheikh is the CEO and Founder of AFA Technologies, a digital solutions company operating across the UAE and India. He started his entrepreneurial journey at 19 and built his company from website development into a technology business focused on web applications, e-commerce, digital systems, automation, and AI. With years of experience in technology and business development, Arfat helps companies understand how digital transformation, automation, and data can improve efficiency and growth. In Boatroom Episode 26, he shares his perspective on AI adoption, business automation, the future of jobs, changing customer expectations, and why businesses need to adapt to technology to stay competitive

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Your Host

Muhammad Kalim

Founder & Host, BoatRoom

Dubai entrepreneur and brand builder who created BoatRoom from one belief — the most valuable business knowledge lives in the rooms where real decisions are made, not in textbooks.

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